Resume

JAMES VARGA

•   Brooklyn, NY  •


PROFESSIONAL PROFILE

  • Knowledgeable, accomplished Marketing Executive with over ten years of experience developing consumer centric mobile and brand-driven solutions for major chain and specialty retailers, IT companies and Fortune 500 firms. 
  • Career history of evaluating business models, marketing plans, manufacturing processes and technical requirements, implementing procedural changes which have led to more than $2 billion in sales across multiple categories.
  • Track record of leading media production, brand strategy, product development and channel expansion for leading firms including Nokia, Home Depot, Ford, AT&T, Walmart, Disney, Target, Costco and the United States Military.   
  • Expert-level proficiency in Microsoft Office, Adobe Creative Suite, Final Cut Pro and After Effects, HTML, CSS and PHP.

PROFESSIONAL EXPERIENCE

SUPPER SYNDICATE, INC.

San Francisco, CA
Co-Founder 2012 - Present
  • Collaborate with founding team to develop all aspects of mobile sports application expected to launch nationally in 2014 via iOS and Android platforms.

GOJU LABS

San Diego, CA
Co-Founder/Advisory Board Member 2012 - Present
  • Provide business development, product positioning and branding strategy consulting to social marketplace platform start-up with release date scheduled for late 2013, recruiting and supervising graphic design and UI/UX design teams in preparation for launch. 
  • Contribute market insight and industry knowledge to create online and mobile features for retail and service provider allowing web-savvy consumers to obtain on-demand, discounted rates on curated products and services.
  • Serve as interim Product Manager, working directly with founding team to clarify target audience and business goals.

MATCHBOOK CREATIVE, INC.

San Francisco, CA
Company Founder 2009 - 2012
  • Launched marketing agency specializing in integrated media and mobile applications for clients across both government and private sectors.  
  • Recruited and supervised teams of 10 contractors per project, ensuring compliance with budgets and specifications. 
  • Worked directly with military systems integrators throughout development and marketing of emergency communications system using cellular and satellite technology, incorporating video and mobile application for iOS.
  • Devised material presented to Joint Chiefs of Staff of U.S. Military, generating positive feedback and securing funding.
  • Served as producer, writer, director, editor and animator while supervising teams of camera operators, sound engineers, composers, voice talent, editors and freelance staff throughout productions.
  • Led development of mobile applications for crisis management and emergency communications system, with target audience including military commanders with purchasing powers.
  • Oversaw production of promotional video used by Nokia’s global PR campaign for Ovi ‘Appwizard’ creation tool, generating nearly 1 million views, contributing to 20,000 new apps developed and over 100 million downloads.

ACME FURNITURE USA

San Francisco, CA
Vice President of Marketing 2007 - 2009
  • Contributed to launch of US division of furniture manufacturer throughout transition to direct supplier status.
  • As key member of US business development team, oversaw major marketing, sales and branding initiatives. 
  • Placed major programs at Walmart, Kmart, Home Depot, Costco, Lowe’s, Sears, Office Max and Office Depot, leading to $15 million in business during first year and more than $45 million in business in less than three years.
  • Integrated U.S. customer service operations with overseas order fulfillment, establishing inventory management and tracking best practices which reduced customer store returns by 50% and led to $800,000 in company savings.
  • Recruited and supervised marketing managers, packaging and product designers, 3D modelers and freelance staff. 
  • Performed market research to inform development of sales collateral, identifying gaps in current market availability and incorporating findings in both merchandise and marketing plans.  

TH.INC!

San Francisco, CA
Vice President Marcom/Brand Development 2004 - 2007
  • Served on Executive Management team of creative strategy agency specializing in delivery of comprehensive marketing and branding services, product-design and merchandising support for retail marketplace clients.
  • Directed all phases of marketing initiatives for manufacturing clients and retail accounts valued at over $80 million.  
  • Led staff recruitment and resource development throughout company expansion, from initial team of seven staff to training of more than 50 full-time employees and 20 freelance staff.  
  • Co-founded brand development division, implementing revenue streams and partnerships with global corporations.
  • Oversaw relationships with high-profile and celebrity clientele including Disney, Ford Motor Company, Joe Boxer, AT&T, FUBU, Habitat for Humanity, Halle Berry and Sheryl Crow, with concepts placed at national retail chains.
  • Managed brand development for Linens n’ Things collection featured on Oprah, resulting in 600-SKU dedicated space across all retail locations nationwide and representing largest brand launch in retailer’s history.
  • Analyzed AT&T’s licensed product assortment, providing recommendations on packaging and merchandising plans. 
  • Supervised team throughout analysis, planning and launch of new merchandise plans for AT&T, including design of product accessories, packaging and evaluation of over 60 SKUS.  
  • Contributed to development of licensed products which generated over $100 million in sales annually for major retail clients including Walmart, Target, Sear’s, Dillard’s and Bed, Bath & Beyond.
  • Managed new business development, overseeing licensing and contract negotiation with new and existing accounts.

Director of Marketing

2003 - 2004
  • Managed programs valued at up to $90 million, developing and expanding brands, licenses, products and lines. 
  • Oversaw store audits, product marketing and account coordination for marketing strategy division, managed key client accounts with retailers including Mervyn’s, Walmart and Target.
  • Led market-week showcase consisting of 300+ designs, 50 samples and marketing initiative which generated more than $38 million in rug sales for key client, representing a $10 million increase from year prior.  
  • Facilitated marketing workshops and discussions for company executives, providing recommendations, strategies and information pertaining to diversifying from royalty based business models.
  • Contributed to launch of  Walmart’s first year-round teen home program, NoBoundaries, and served as vendor’s brand manager which grew to become $100 million retail program.
  • Coordinated product design and brand identity for Walmart’s entire home textiles private label import business, preparing seasonal Global Development Packets released to vendors to ensure production consistency.
  • Tracked product sales using industry-specific tool Retail Link, overseeing royalty reports and payment requests.
  • Supervised marketing and design teams throughout development of deliverables for clients including product designs, brand development, presentations and technical specifications.   
  • Created conceptual designs, brand style-guides, sales and marketing tools, presentation decks and promotional videos.

EDUCATION

UNIVERSITY OF ARKANSAS - Sam M. Walton School of Business

Fayetteville, AR
Completed coursework in Marketing Management May 2002

PALOMAR COLLEGE

San Marcos, CA
Associates Degree - Biology May 2000